KB자산운용이 8년 만에 상장지수펀드(ETF) 브랜드명을 기존‘KBSTAR’에서‘RISE’(라이즈)로 교체한다.라이즈는‘상승(하다)’이란 사전적 의미와 함께‘다가오는 내일,여자이상형 월드컵떠오르는 투자’란 뜻이다.KB운용은 바뀐 ETF 브랜드를 다음 달 17일부터 적용하며,여자이상형 월드컵기업 이미지(CI)와 슬로건도 교체할 예정이다.
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