비피도박테리움 - 야구 견제사

비피도박테리움 - 2024년 실시간 업데이트

애경산업은 자사의 대표 화장품 브랜드 'AGE20'S(에이지투웨니스)'가 신규 프르미엄 라인인 '스포트라이트'를 중국 시장에 선보였다고 30일 밝혔다.

AGE20'S는 이를 기념해 지난 28일 중국 항저우에서 현지 유통 관계자와 인플루언서 등 300명을 초청해 스포트라이트 라인 신제품을 설명했다.

회사측의 설명에 따르면 스포트라이트 라인은 브랜드의 스테디셀러인 '에센스 팩트'를 비롯해 '메이크업 베이스'와 '프레스드 파우더' 등 3종으로 구성됐다.회사는 '왕홍'으로 불리는 인플루언서를 활용한 라이브 커머스로 소비자와 접점을 확대하며 브랜드 인지도를 높인다는 계획이다.

AGE20'S 담당자는 "올해 초 럭셔리 라인 제품인 더 테일러드 에센스 팩트를 선보인 데 이어 이번 프리미엄 라인 출시를 통해 파운데이션 카테고리의 초격차 경쟁력을 확보하고 소비자 선택의 폭을 넓혀 브랜드 입지를 확고히 할 것"이라고 말했다.

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